Indonesia hotspot for hotels - Hilton opening several hotels throughout the country!

 

Jakarta’s booming economy associated with an active domestic travel market, has made Indonesia a hotspot for hotels. The Indonesian Hotels and Restaurants Association’s latest data forecasts that there will be 50,000 new supplies, raising classified rooms available in the country to over 200,000 by the end of this year, compared to 171,000 at the end of last year. If non-classified hotels are taken into account, the total of supplied rooms during 2013 stands at 431,000.

Guy Phillips, Hilton Worldwide’s vice president of Asia Pacific development, has revealed that the group is prepared to establish five new hotels with luxury, upscale and midscale classifications over upcoming years. The U.S. based hotel chain made a comeback to Jakarta after years of hiatus. Hilton has been in procedure with the Sultan Hotel for a long period, due to name use by the Indonesian owner which continued to place Hilton adjacent to his hotel despite the withdrawal of the US chain.

Hilton’s Double Tree opened early this month in Jakarta on Jl. Pegangsaan Timur, Central Jakarta. Its grand launch is due next month. With Double Tree, Hilton will have three properties in Indonesia, following the Hilton Conrad Bali and Bandung.

Hilton also forecasts rising opportunities to develop their hotel chains in the country, owing to the exponential growth in country’s middle class, the rapid expansion of low-cost carriers, plus the development of infrastructure surrounding airports. Hilton claims to be very much attracted by the rising number of international tourists as well as domestic tourism within Indonesia.

A fourth hotel is already scheduled to open this year. Hilton Worldwide will establish its midscale brand, Hilton Garden Inn in Bali, by the third quarter. Another Hilton Garden Inn is intended in Kuta for an opening forecast for 2016. This is as well as the U.S. chain also due to quarter deluxe property in Jakarta by 2017, with the opening of a Waldorf Astoria property in Thamrin 9 Tower. There are also plans for property within Indonesia’s second largest city, Surabaya.

Hilton’s representative also signaled new projects in Kalimantan, Sulawesi and Sumatra, particularly by growing a network of midscale Hilton Garden Inns to regional cities supported by international airports. Jakarta, Bali, Bandung, plus Surabaya remain the focus for upscale and full-service hotels, however other cities are being looked into. This is with Double Tree and the Hilton Garden Inn being brands looked into for expansion at regional levels.