Cesar Cernuda, president of Microsoft’s Asia Pacific business - selling devices,
software and services in 39 countries and territories quartering one billion
people – took his job in Asia, last year in Singapore. This is as he
exemplifies the worldwide reach and perspective of a company, seeking to make
up for lost ground by concentrating more on emerging markets – where the
smartphone era has also just begun to emerge.
He believes China and India may receive the most attention for the Asian
business, due to the large sizes of the countries. However, he claimed of
Indonesia being expected to become the fourth largest economy in the world by
2050.
Indonesia’s future and its interesting culture towards how technology is
currently utilised, has been acknowledged. An emerging country, Indonesia is acknowledged
as a young country—the population has an average age of 28—enthusiastic towards
technology. Microsoft’s share of the Indonesian smartphone market is expected
to triple this year.
