Microsoft shifting into Asia Pacific as technology is growing

Cesar Cernuda, president of Microsoft’s Asia Pacific business - selling devices, software and services in 39 countries and territories quartering one billion people – took his job in Asia, last year in Singapore. This is as he exemplifies the worldwide reach and perspective of a company, seeking to make up for lost ground by concentrating more on emerging markets – where the smartphone era has also just begun to emerge.

He believes China and India may receive the most attention for the Asian business, due to the large sizes of the countries. However, he claimed of Indonesia being expected to become the fourth largest economy in the world by 2050.

Indonesia’s future and its interesting culture towards how technology is currently utilised, has been acknowledged. An emerging country, Indonesia is acknowledged as a young country—the population has an average age of 28—enthusiastic towards technology. Microsoft’s share of the Indonesian smartphone market is expected to triple this year.

Indonesia is just one of numerous countries from New Zealand to South Korea within Cernuda’s territory. Singapore is one of the smaller countries, however thousands of international companies benefit from the flourishing city-state’s generous tax laws, business friendly climate, plus intellectual property protections to make it their Asian headquarters.

Growth in the South East Asia region has overtook the rest of the world, being claimed by the World Bank to be a crucial drive for global growth. It is expected that the East Asia Pacific region will account for a larger share of global output compared to the U.S by as soon as 2017.

As the industries in these countries rise, more will be spent on technology. It is expected the region will spend $8.6billion next year on cloud services, though the uptake of cloud services by companies isn’t as widespread as in the U.S.

Microsoft’s recent online version of Office has been referred to as ‘a real breakthrough’, aiding Microsoft in targeting smaller businesses of the Asia Pacific, preventing disc-based pirate versions of Office.

The region is already the third major region for mobile devices, following China and the US.

Tablets have been selling well in the Asia-Pacific region, however this has slowed as people shift towards “phablets”—larger phones with 5 to 7 inch screens. It has been said these “phablets” are selling for $100 to $200.

With Microsoft and technology emerging in the Asia Pacific and Indonesia, now may be a good time to bring your business to the region – Perhaps begin by searching for a property on www.commercialpeople.co.id?