'Indonesia's market has the highest potential of the Asia Pacific'

Sony Mobile Communications has claimed Indonesia’s market has the highest potential of the Asia Pacific, as the country’s middle class continues to rise. Indonesia was said to be a significant for Sony, owing to its growing population. As the middle class and population increases, so does the demand for smart phones. Sony aims to take this opportunity to grow its sales within Indonesia, using heavy investment only within Indonesia throughout the Asia Pacific.

A GFK study ranked Sony as second in the mobile phone market by value. Sony had received orders for over 1,200 Z2 phones since it was launched in early March this year.

Boost in Indonesian ceramic sales thanks to Indonesia's growing property sector

This year, Indonesia’s property sector has experienced 10 to 15% growth, which in turn has boosted ceramic sales! This is as the construction sector also grew at an annual 7% during 2009 to 2013. The revenue of the Indonesian ceramic industry is currently IDR34trillion (USD$3billion), with approximately 85% to be generated through domestic sales and the remaining 15% by international exports.

The Indonesia Ceramic Industry Association (ASAKI) have mentioned of a major correlation between property growth and national ceramic industry expansion. The association claims almost every household owns a type of ceramic product.

 

 

Indonesia is the sixth largest ceramics producing country in the world, following Brazil, China, Spain, Italy and Turkey. Indonesia quarters 80 factories for 35 ceramic producers, providing employment to approximately 200,000 individuals. Last year, the ceramic production capacity was 1.4million² daily.