US based ICT company, Hewlett-Packard (HP) is targeting
customers from small and medium sized enterprises (SMEs), together with the
public sector in Indonesia, as these market segments are said to be the
nation’s most robust.
Jim Merritt, the senior vice president of HP and general manager of Enterprise Group for Asia-Pacific and Japan explained the company regards developing markets such as Indonesia as an engine of growth.
It was claimed Indonesian SMEs were the largest private sector market for HP products, following commercial retail accounts and global companies. By size alone, the SMEs are rapidly growing.
According to Indonesia’s Cooperatives and SMEs Ministry data, the SMEs compose almost 90% of all Indonesian businesses. 97.2% of domestic employment is also provided, generating 57.9% to the country’s gross domestic product (GDP).
