Trade Expo Indonesia Towards Green Business

The Ministry of Trade is hosting the largest trade show of Indonesia - the 29th Trade Expo Indonesia (TEI), from 8^th – 12^th October later this year. The international exhibition is to be held in the Jakarta International Expo (JIExpo), with a ‘Towards Green Business’ theme.

This theme follows President Susilo Bambang Yudhoyono at the 2^nd ASEAN Summit which took place last 19^th June at Nadi, Fiji Islands, as a statement was made referring that the green economy is significant for Indonesia’s resilience. Green economy has become a new economic paradigm, promoting economic progress without harming natural wealth and resources.

TEI 2014 will be hosted in an area covering 40,000m², expecting 2,000 exhibitors targeting an audience of 10,000 people. The products to be on show will include main export commodities, prospective exports commodity, as well as other export products. This is as well as products and services from well-trained labour, including professional, hospitality and construction services.

These products will highlight the continuity of the company in operating a green business, made with focus towards social environment aspects and so products do not just meet the standards of aesthetics and function. Another key factor to be considered is fair trade. This aspect, amongst others, is shown by fairness to all interested and Indonesian businessmen’s ability to meet fair trade’s international standards.

Additionally, growth in the positive image of Indonesian products as nation branding efforts will be apprehended through improving added value by terms of product quality, as well as development and packaging design, the use of the brand, plus environmental awareness. Added value can be gained by utilising the potential of Indonesia’s abundant natural resources, with the innovation of well sustained entrepreneurs.

The use of environmentally friendly technologies together with local knowledge has become an added value to the Indonesian export product competitiveness. With downstream strategy and full understanding of appropriate technology of international standard, it is expected to support the growth of Indonesia’s trade sector forward.

TEI 2014 is a great effort to increase and maintain exports. Aside from intensive facilitation for audiences and exhibitors, the revamp of the exhibition management, exhibitor recruitment, information services and buyers’ services are crucial factors which will continue to improve the quality for the success of the yearly TEI.

TEI 2014 is also to feature in the Pride of Indonesia and ASEAN Pavilions. Pride of Indonesia Pavilion will display pride of Indonesia, a local brand that has gained global markets, such as strategic industries, manufacturing, hi-tech, the winner of Primaniyarta 2014, natural resource based products, SMEs seed and the products of creative industries. Meanwhile, the ASEAN Pavilion is set up as an information booth of ASEAN representatives to welcome the ASEAN Economic Community by 2015.

For this to succeed, the Directorate General of National Export Development in cooperation with the Ministry of Trade, the Indonesian Employers Association (APINDO), Chamber of Commerce and Industry (Kadin), plus other associations, all representative offices abroad, as well as the Commercial Attaché and Indonesian Trade Promotion Centre, are required to make efforts for overseas promotion.

By development, TEI 2014 is expected to export market opportunities and access to non-traditional areas, including Asia, Africa, Eastern Europe, Latin America and the Middle East which are increasingly open. TEI 2014 is also a great effort to support the achievement of Indonesia’s exports totalling to 4.16% this year. During this year to next year, Indonesia’s main export markets are expected to increase by 4 to 5%, as the prospective market is expected to increase by 6.5 to 7.5%. There is optimism that export primary products will increase by 5.5 to 6.5%, with prospective product exports expected to increase by 9 to 10%.

TEI 2014 will also be filled with trade activities and investment forum in collaboration with the Investment Coordinating Board (BKPM), business clinics, interactive dialogues, articles and photo competitions for journalists, plus an essay competition for college students, based upon ‘The Creation of New Entrepreneur’ – In addition to the exhibition itself. TEI 2014 will also be presenting the Primaniyarta to the five best exporters companies who have been endorsing and developing export quality, both by diversifying export products and markets. There are also the Primaduta awards for buyers who consistently make a rise in Indonesian product purchase, with good volume, diversity and value of its products.